Sales measurement and analytics is a critical responsibility of B2B sales leaders. Decisions based on experimental judgment and gut feeling can have limitations.

As a B2B sales leaders you need accurate metrics to understand what is driving your results and identify opportunities for improvement. It is critical to establish the right metrics in three key categories: pipeline, productivity and performance.

Sales operations must advance from reactive sales measurement (providing insight to sales leadership upon request) to proactive sales intelligence supported by standard metrics and an established measurement and reporting framework.

We provide a complete platform of advanced sales and marketing analytics that is enabled by a back office team of data analysts and senior sales consultants. We provide weekly, monthly, quarterly or yearly analysis reports that landscapes the underlying performance metrics of your sales and marketing teams across the whole organization.