Zoho Analytics is an effective business intelligence and analytics platform offered by Zoho Corporation. It allows businesses to transform raw data into actionable insights, offering a comprehensive suite of analytics tools. With features like drag-and-drop report creation, data visualization, and collaboration capabilities, Zoho Analytics enables users to analyze data from various sources and gain valuable business insights. The platform is designed for both technical and non-technical users, providing a user-friendly interface for data exploration and decision-making.